May 5, 2015
CARROLLTON, Texas, May 5, 2015 /PRNewswire/ — Today, TGI FridaysSM announced a national partnership with ultra-premium Casamigos Tequila, an award-winning, small batch tequila created and owned by actor George Clooney, Rande Gerber, founder of Gerber Spirits, and Discovery Land Company CEO & Founder Mike Meldman. Casamigos will now be available in participating U.S. FridaysSM restaurants and featured in two new drinks this spring and summer, including the Ultimate Casamigos Strawberry Margarita, which launches on Cinco de Mayo.
The tequila and signature drinks are the centerpieces of the brands’ Cinco de Mayo promotion, which also includes the launch of six new wing flavors, including Ghost Pepper, and two new appetizers, Bacon-wrapped Stuffed Jalapenos and JackTM Sliders.
Casamigos, which loosely translates to “house of friends,” was created by Clooney, Gerber and Meldman as a limited batch tequila for their personal consumption, prior to the trio producing and releasing it nationally. FridaysSM is the newest – and largest – restaurant and bar brand to feature Casamigos, the fastest growing tequila in the country.
“What better way to celebrate with friends than to enjoy a rare spirit created by friends?” said Gerber. “We’re proud to share this labor of love with everyone. And we’re especially proud to partner with FridaysSM, the very essence of what Casamigos is all about—bold independence, close friendships and good times.”
“Casamigos represents the pinnacle of true quality and dedicated craftsmanship – two qualities that fit well with FridaysSM cocktail innovation strategy,” said Matt Durbin, vice president of brand strategy and menu innovation, FridaysSM. “We’re extremely pleased to partner with this fine brand, the perfect complement to our newest lineup of craveable appetizers and entrees.”
About TGI FridaysSM
In 1965, FridaysSM opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” is the concept’s founding premise, from which the brand promise “In Here, It’s Always FridaySM” was born. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.
About Casamigos Tequila: Brought To You By Those Who Drink It
Privately owned by longtime friends George Clooney and Rande Gerber, founder of Gerber Spirits, and Discovery Land Company CEO & Founder Michael Meldman, tequila-filled nights with friends is how Casamigos was born. Available in Blanco, Reposado and Anejo, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish. Casamigos Anejo has a beautifully pure and refined complex aroma with soft caramel and vanilla notes. It’s the perfect balance of sweetness from the blue weber agaves layered with barrel oak and subtle hints of spice with a lingering smooth finish.
Now available across the United States, Canada and expanding worldwide, Casamigos has garnered the highest accolades from the spirit industry’s most well-respected authority figures. Casamigos Tequila is imported by Sidney Frank Importing Company, Inc., a privately-held and family-owned beverage alcohol powerhouse with a proven history of building ultra-premium, world class brands and became the exclusive importer and distributor of Casamigos Tequila in the United States and the Caribbean.
Casamigos Tequila 40% Alc./Vol. Imported by Sidney Frank Importing Co., Inc., New Rochelle, NY.
SOURCE TGI FridaysSM