Inventure Foods Expands Its Licensed TGI FridaysSM Snack Line Into Growing Pub Mix Category

June 23, 2015

PHOENIX, June 23, 2015 /PRNewswire/ — The TGI FridaysSM snack line, known for its bold, restaurant-inspired creations, expands this summer with the introduction of a new line of snacks featuring nuts, pretzels, crackers and seeds in the tradition of happy hour pub mixes. The new TGI FridaysSM Happy Hour Snack Mixes include four flavors available in 2.65-ounce and 6-ounce pouches. They appear in select grocery and convenience stores nationwide beginning this month with a suggested retail price of $2.99 and $4.99, respectively.

TGI FridaysSM Happy Hour Snack Mixes represent a shift into an entirely new category for the successful licensing partnership between Inventure Foods and TGI FridaysSM; a partnership that has thrived since the introduction of TGI FridaysSM Potato Skins snack chip line 15 years ago. The snack mixes arrive just as consumer demand for salty snacks is at an all-time high (Mintel, US Salty Snacks Report, Jan. ’15). Consumer interest in pub mixes, in particular, is reflected in a 60 percent growth in category introductions during the past five years (FONA International).

“We’ve demonstrated remarkable consistency in our ability to develop successful new products under the TGI FridaysSM banner, and we’ve often pushed the envelope of bold flavors in the process,” said Steve Sklar, senior vice president and general manager for Inventure Foods, Inc. “These mixes are no exception—in fact, we believe they perfectly hit the intersection of salty, sweet and spicy.”

The Cheddar Bacon flavor features a savory combination of cheese crackers, pretzels, pumpkin seeds and Cajun corn sticks. TheSriracha blend adds smoked almonds, sesame sticks and peanuts to the mix and covers it in mouth-watering siracha ranch seasoning. Sweet Barbeque takes the same irresistible recipe and coats it in a tangy yet sweet barbeque flavor. Finally, Sweet and Spicy Snack Mix adds butter toffee peanuts, wasabi peas, pecans, cashews, rice crackers and honey mustard pretzels to the blend to provide the best of sweet and savory flavors in each delicious bite.

Since the brand crossed over to the snack chip aisle in 2000, the TGI FridaysSM snack line has become a consumer favorite in grocery, vending and convenience channels, providing premium snack options that parallel the exciting flavor combinations on FridaysSM menus. In addition to Potato Skins, snack line staples include Cheddar Cheese Jalapeno Poppers, Onion Rings and Mozzarella Sticks.

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Foods™, Jamba®, Seattle’s Best Coffee®, Rader Farms®, TGI FridaysSM, Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob’s Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.

About TGI FridaysSM

In 1965, FridaysSM opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” is the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday®” was born. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.