Carrollton, Texas - Sept. 30, 2004 - On September 15, 2004, the T.G.I. Friday's website, www.fridays.com, received the Standard of Excellence for outstanding achievement in website development in the 2004 Web Marketing Association WebAwards . The award recognizes the standard of excellence for which all corporate websites should strive.
"We are thrilled to be recognized by the Web Marketing Association for T.G.I. Friday's® recent website development," said Melissa Brown, national marketing manager for T.G.I. Friday's U.S.A.. "We worked closely with the Los Angeles and New York iDeutsch teams to enhance our site's capabilities and graphics, and we are pleased to see the positive results from doing so."
T.G.I. Friday's restaurants launched a complete re-skin of their website in February 2004 to reflect its energetic brand. The updated website increases interactivity and provides a more user-friendly and engaging way of communicating the T.G.I. Friday's experience. The home page supports promotional activities and events, as well as an intuitive restaurant locator function. The Friday's® website, www.fridays.com, was selected for the Standard of Excellence award based on these recent changes.
Now in its eighth year, the WebAward Competition for website development is conducted by the Web Marketing Association, Inc. (WMA), an independent volunteer organization founded with the purpose of evaluating, recognizing and increasing the standard of excellence on the World Wide Web. Its website is located at www.webaward.org.
There are over 740 T.G.I. Friday's restaurants in 54 countries. To find a Friday's® location near you, visit www.fridays.com.