Carrollton, TX, September 27, 2004 - This week T.G.I. Friday's restaurants introduced two new Jack Daniel's® Grill menu items marking the seventh year of the successful partnership between the two legendary brands. The partnership, which began in 1997 between T.G.I. Friday's® restaurants, Brown Forman and Jack Daniel's Tennessee Whiskey, continues to evolve and the Jack Daniel's Grill entrée line remains one of the most successful menu categories in the Company's history.
The T.G.I. Friday's culinary team, headed by Phil Costner, vice president of research and development for T.G.I. Friday's U.S.A., continues to create exciting new menu offerings including the two newest Jack Daniel's Grill items. New menu items include Jack Daniel's Flat Iron Steak, an 8-oz. flat iron steak, aged and hand-cut especially for T.G.I. Friday's restaurants. This unbelievably tender steak is grilled to perfection, glazed with the famous Jack Daniel's sauce and served with T.G.I. Friday's signature mashed potatoes; and the Jack Daniel's Burger featuring crispy bacon, smoked provolone and grilled onions topped with that signature Jack Daniel's sauce. Other successful Jack Daniel's Grill menu items include Jack Daniel's Chicken and Shrimp, Jack Daniel's Chicken, Jack Daniel's Shrimp, Jack Daniel's Glazed Ribs, Jack Daniel's Salmon, Jack Daniel's Steak and Shrimp, Jack Daniel's Steak and Triple Jack Combo. The T.G.I. Friday's beverage team has also created a new Jack Daniel's beverage, Citrus Shine, a refreshing blend of citrus fruits with a hint of Jack Daniel's Whiskey.
In support of the new Jack Daniel's Grill menu items, T.G.I. Friday's restaurants will launch a new advertising campaign on September 26 focusing on the restaurants' fun and energetic heritage. Created by Deutsch LA, the campaign is a departure from Friday's traditional advertisements, emphasizing the tagline, "Everyone Could Use More Friday's™." Jack Daniel's new menu items will be featured at the end of the advertisement.
There are over 740 T.G.I. Friday's restaurants in 54 countries. To find a Friday's® location near you, visit www.tgifridays.com.
