Restaurant Chain Announces Refreshed Website Design
Dallas, TX --- T.G.I. Friday’s® Restaurants launched a newly refreshed website on February 6, 2004. This initiative is the first step in an effort to more closely connect Friday’s energetic restaurant atmosphere with its online presence.
The refreshed site brings an updated look and feel with a focus on highlighting promotions and key messages on the homepage. “One of our main goals in refreshing the site was to provide a more user-friendly and engaging way of communicating the T.G.I. Friday’s experience”, said Eric Bierbrier, executive director of T.G.I. Friday’s U.S.A. marketing. The updated version of www.fridays.com features a more flexible homepage, easily adapted to adequately support promotional activities and events that are occurring at our restaurants, as well as making the restaurant locator function readily available.
Note to Editor: Carlson Restaurants Worldwide Inc., the parent company of TGI Friday’s Inc., is a privately held company owned by Minneapolis-based Carlson Companies, Inc., a world leader in the hospitality, travel and marketing industries. Carlson Restaurants operates, franchises and licenses more than 820 restaurants in 55 countries, including T.G.I. Friday’s. Carlson Restaurants Worldwide is included in the Carlson Hospitality Worldwide division of Carlson Companies, Inc. For more information on the Friday’s brands, visit www.Fridays.com.
The refreshed site brings an updated look and feel with a focus on highlighting promotions and key messages on the homepage. “One of our main goals in refreshing the site was to provide a more user-friendly and engaging way of communicating the T.G.I. Friday’s experience”, said Eric Bierbrier, executive director of T.G.I. Friday’s U.S.A. marketing. The updated version of www.fridays.com features a more flexible homepage, easily adapted to adequately support promotional activities and events that are occurring at our restaurants, as well as making the restaurant locator function readily available.
Note to Editor: Carlson Restaurants Worldwide Inc., the parent company of TGI Friday’s Inc., is a privately held company owned by Minneapolis-based Carlson Companies, Inc., a world leader in the hospitality, travel and marketing industries. Carlson Restaurants operates, franchises and licenses more than 820 restaurants in 55 countries, including T.G.I. Friday’s. Carlson Restaurants Worldwide is included in the Carlson Hospitality Worldwide division of Carlson Companies, Inc. For more information on the Friday’s brands, visit www.Fridays.com.
